Content marketing is a marketing tactic that makes it possible for your business to attract new business and increase your brand recognition by making available beneficial information to possible customers in a neutral but convincing format.
The most current studies indicate that potential customers find traditional advertisements pushy. Even sponsored online content — news stories that are highly self-promotional — is being favored over traditional advertising. This is where content marketing enters the picture.
As reported by Roper Public Affairs research company, 80 % of business decision makers choose receiving company related material from articles instead of advertisements. 70 % state that content marketing makes them feel closer to the company presenting the content. And, almost two thirds say that content marketing assists them to make more valuable purchasing decisions.
There are literally more than 20 frequently ordinarily utilized content marketing methods. You can write articles or license mainstream media’s content and place it on your website. You can make instructive videos, disseminate email newsletters, organize webinars, write or try to get publicity in the mainstream media through conventional media relations activities. You can even write white papers or research reports and engage people in social networking media.
These are all often used tools, but… let’s face it. Do these traditional content marketing tools really enable you to dig up highly qualified leads that you can convert to additional business?
News Portals — New Content Marketing Tool
One of the most advanced tools in the content marketing toolset is a professionally built news site, which discusses issues that your future clients find interesting and relevant. The content marketing news site is a separate website that looks and seems objective and neutral, but the underlying intention is still to generate highly qualified leads that are showing an interest in issues connected to your products and solutions. There can even be a pitch at the end of each story that directs people to your own website, or a contact number to call to get more information. These are things that you will not have the ability to undertake with the traditional media unless you utilize self-promotional advertorials or sponsored media reports, which can get pretty expensive.
In a way, this sort of a news site is a lot like owning your own individual newspaper, trade journal or other news media and controlling every word in it. It is content marketing at its best.
There are a few matters you must consider when setting up a content marketing news site.
First, it has to seem like a real news site — otherwise it will not seem objective and credible. In other terms, it can’t be a self-promotional blog where you just market yourself.
Secondly, your content must be unique. In other words, if you purchase licensed stories from content marketing firms and post them on your company’s site, they are just duplicates of articles that have already been published by the mainstream media. Search engines such as Google, Bing, Yahoo or Startpage will not credit them as unique, and neither will your readers, i.e. your potential clients. This has a negative impact on the traffic you can generate to your news site.
When you create content, remember that articles on your content marketing news site must still seem to be trustworthy and they will need to be valuable to your potential customers.
Thirdly, will need to carry on publishing news almost on a day-to-day basis. If you do so, your new potential customers learn to come back for more information and facts and find out more about your business regularly. And, from the search portal’s perspective, your site is being updated regularly, which helps search engine optimize your site.
Finally, there is the keyword issue. If you search engine optimize (SEO) your organization’s website, you will have to use just a few keywords you desire to be found with. With a separate news site, each story may be optimized with a separate keyword, a long-tail keyword that identifies with the story and to what your company is doing.
As an example, if your firm. your company promotes amino acid supplements, you almost certainly utilize those three words as your website’s primary keyword phrase. The news site, on the other hand, can use long-tail keywords such as “L-Glutamine and alcohol withdrawal”, “Amino acids and mental health” or “GABA for relaxation”. Your news site might eventually be found using numerous of different search terms.
What does it mean to you? You have just made a foreceful marketing system to gather great quality sales leads that you can convert into revenues thus boosting your bottom line.
If you really desire to improve your content marketing activities, news portals are the way to go. Why simply engage your present target market, if you can make a mechanism that relentlessly searches for new business and continues to bring highly qualified business leads to the table every day!
Take notice to this audio clip for more insight.